INSTITUTIONS

When completing my research i looked into institutions in order to see whether the diffrence in institution caused a diffrence in the way in which the media product was put across. This is what i discovered from the four institutions which had produced my five chosen trailers for research.


VERTIGO FILMS
This is an independent UK film distribution and production company, which was founded in 2002. vertigo films has been behind hit movies such as football factory and Shrooms. This is a British company which bases its values on creating home grown film making talent by having a programme, whereas young people can enrol and become hit movie makers. Vertigo films like other British film companies have the same typical codes and conventions. These consist of the producers wanting to create movies that can appeal to Brits and also make a change to the current imbalance of Hollywood films against home grown British films.


ROGUE PICTURES
In 2004 rogue pictures was launched with goals to create suspense, action and thriller in there movies.

Rogue pictures is a small scale film making company which is a division of universal pictures with goals to appeal to mainstream movie fanatics and to have potential to franchise, yet at the moment stays as a ‘stand alone’ division of universal pictures . This institution currently holds more than 25 films in its libraries with hit films such as; The Unborn, Shaun Of The Dead, The last house on the left and Hot Fuzz. Rogue pictures being an American based company has produce two films with UK film institution Working Title Films, this is an indication of the small scale of the company.Rogue has also produced some large scale films of the horror genre such as; White Noise 2, The Unborn and The Hitcher.


LIONSGATE FILMS
Lions gate films is an American based film and television company which was formed in 1995. The first box office success for this company was a film called ‘American Psycho’ in 2002.This film was the start of a range of controversial films produced and distributed yet could not be produced in many major American studios due to the controversy. Other notable films from this film company are Saw IV, Affliction and the hit documentary Fahrenheit 9/11. Which was the studios highest making films.



20th CENTURY FOX
Twentieth Century Fox is an American film and news company which was founded in 1934. 20th Century Fox is one of 6 major American film studios. 20th Century has many major film franchises which have become extremely popular over the years, these consist of; X-Men, Star Wars, Home Alone and the Predator Series. 20th Century has a very high tendency to produce animated films such as their production of the ‘Ice Age’ series yet do also produce a high range of non animated films such as 28 Days Later, Home Alone and Die Hard.